Three Myths of Behavior Change – What You Think You Know That You Don’t: Jeni Cross atTEDx (2013)

Comment accompagner les gens au changement? Quelles erreurs communes commettons nous dans la mise en œuvre de cet accompagnement? Les quelques rappels et conseils de Jeni Cross  s’avèrent très utiles pour répondre à ces questions…

Jeni Cross is a sociology professor at Colorado State University. She has spoken about community development and sustainability to audiences across the country, from business leaders and government officials to community activists. As a professor and consultant she has helped dozens of schools and government agencies implement and evaluate successful programs to improve community well-being. In this talk, she discusses her work around changing behaviors.